Winnipeg, MB – At the end of January, Shrugging Doctor Beverage Company celebrates its third anniversary in business. They continue to produce Wines, Ciders and Meads – including two Grape Wines made from Manitoba Grown Grapes.

It’s been a huge year for the duo of twenty-three year old owners of Shrugging Doctor, now joined by their two new employees Wyatt and Sloan, the company has made giant leaps in 2019.  

Releasing 5 new products over the last 12 months and bringing back improved recipes for 3 other ones, winemaker Zach Isaacs continues to prove his skills and innovation. While Willows Christopher, head of sales and marketing, led a sampling and promotions campaign that culminated in over 15 farmers markets and events every single week being attended by the young winery. 

Perhaps Shrugging Doctor’s biggest accomplishment this year was the opening of “The Doctor’s Lounge”, an intimate tasting room/wine bar in St. James where the company is serving all their products, along with cocktails, wine flights and more. 

“Despite some difficulty with government changes this year that make things more difficult for us to operate, we are very thankful for the people of Manitoba in getting us this far.” Co-Founder Willows Christopher said. “This is only the beginning, and we have so much more to focus on in 2020.”

Shrugging Doctor has no intention to stop growing, and will continue to offer their products all across Manitoba. Not only available in over 60 Liquor Marts in over 30 towns, you can still order their products for home delivery via SkipTheDishes, ship Canada Wide on their website, or visit them at 448B Brooklyn St. in Winnipeg to sit down and enjoy a glass. 

You can read more about Shrugging Doctor Beverage Company on their website,, or by following them on Facebook/Instagram/Twitter – @ShrugDoc